Monday, June 23, 2008

How To Use Your Business Card As A Lead Generator

Hi Everyone,

Sorry I have been off the radar for awhile. I have been engrossed in yes, another NEW Project and this new project of mine has taken quite a bit of time and energy.

I'd like to talk about the power of using your business card as a lead generator!

I see so many personal trainers who only use one side of their business card.

*Remember our main goals of marketing our mobile fitness business are to:

Get The Phone To Ring

To Get People To Our Website.

Make sure there is a Call To Action on your business card. You can offer anything you want to offer but you should make it a compelling offer! Don't be afraid to be creative here.

Here are some examples of Compelling Offers:

complimentary session

complimentary subscription to your E Newsletter

weight loss report

free e book

some sort of free info product



This is a sample of the back of my business card.



That's all for now! Remember to keep a pair of sunglasses handy, because the future of mobile fitness training LOOKS BRIGHT!

Friday, June 6, 2008

The Power of Positive Energy

Every single one of us has a tone. Believe it or not, your 'tone' is what determines your outlook on life.

If you have a high tone - your outlook on life is positive and optimistic.

If you have a low tone - your outlook on life is negative and pessimistic.

Go with me for a second, think about how you feel when you are around "low tone and low energy" people where after awhile you actually find yourself losing your own positive outlook on life. I know that this sometimes happens to me and I definitely try to avoid low tone and low energy, negative people like the plague.

However, if you are in the company of someone who's high tone and high energy before you know it your outlook on life takes a turn for the better. I have a lot people tell me that when I'm around them they feel so much better. They also feel more motivated to do things. I'm sure many of you have this similar experience many times throughout each day.

Why am I sharing this with you? Because, this valuable piece of information can help you easily gain and retain more clients.

The fact is most people are stuck in the rat race... always in a hurry to get from home to work... from work to home. You know the people I am talking about. The person that is always in a hurry, always on their cell phone, the person who needs to carry their palm pilot with them while they are working out with you...

Stress, more stress and even more stress... a natural formula for breeding low tone and low energy people. Doesn't it look like a big stress cloud follows this person around?

By simply staying optimistic and having some zest for life you can help people feel good about themselves and they will want to continue to work out with you and it will be easier for you to motivate them to reach their current health and fitness goals:-)